With Gutenberg the first mechanization of an 
handicraft was by segmentation of the scribal 
processes, demonstrating the powers of rapid 
repetition to create mass production. Gutenberg 
wiped out scholasticism and scribal culture almost 
overnight. In the same manner that TV uses movies, 
Gutenberg used the old medieval content as his 
programming. Soon this technology created a new 
environment that altered the human sensorium 
drastically, providing the presses with individual 
authors eager to express fragmented opinions, or 
what we later began to call “private points of view.” 
Just as there was nobody in the ancient classical 
world to notice the effects of the phonetic alphabet